Whisper it: we were the Dubs secret weapon on their march to glory
About the Client and Campaign
Together, we delivered an on air weekly seasonal special, the AIG Dub Hub, to all true blue supporters. Read on to see how it went down a storm!
- To amplify AIG’s sponsorship of Dublin GAA
- To provide exclusive Dubs content to the fans
- To increase awareness of AIGs Dublin partnership
On Air Campaign
Every Friday night during the championship season, we disrupted FM104’s normal schedule to bring Dublin GAA supporters a half hour Dub Hub special.
Hazel Nolan, FM104 Sports Editor, was joined by former Dubs stars Ross McConnell and Eamonn Fennell, as well as a rota of special guests, week-to-week.
Online Activity – Video
Eamonn Fennell previewed the 2017 All Ireland final by giving Hazel Nolan a behind the scenes tour of Croke Park.
Blogging Competition
Rob Hanrahan won a 2016 promotion to blog about the Dubs journey to championship glory.
- All Ireland Final: Dublin and Mayo Have to Do It All Again
- Dublin Enter Legend Status with Second Sam Win in a Year
- Dublin Defeat Kerry in the All Ireland Semi Final
Rob boosted his writing with live updates from games on Twitter.
Legends.
A once in in a generation team.
Dublin.
Champions.#DubsBlogger @FM104 @AIGIreland pic.twitter.com/hcq9WJWzCb
— FM104/AIG Dubs Blog (@FM104DubBlogger) October 1, 2016
When regular host Hazel Nolan was away in 2017, Rob even went on to host a Dub Hub show in 2017!
Digital Marketing
We leveraged FM104’s VIP Club marketing list to promote AIG’s sponsorship of Dublin GAA and arouse interest in the weekly show.
