Our partnership with CityJet really flew
About the Client and Campaign
CityJet came to us to help them drive awareness of their 23kg baggage allowance to London.
We enlisted FM104 personalities Jim-Jim and Nobby, hosts of The Strawberry Alarm Clock to make this campaign fly!
- Drive awareness of the 23kg allowance on CityJet flights
- Broaden brand knowledge of CityJet among an 18-35 Dublin urban audience
- Increase bookings post-campaign
On Air Activity for CityJet
Jim-Jim, Nobby, and the whole The Strawberry Alarm Clock crew decamped to Dublin Airport for our live final.
- CityJet Promo Strawberry Alarm Clock Gavin James 12:17
- CityJet Promo Strawberry Alarm Clock 21:50
Each day, we listed various items and invited listeners to guess if they were over or under 23kg. We then qualified one person each day (Mon – Thurs) who joined us at the CityJet check in desks on Friday morning.
Social Campaign for CityJet
Dublin singer / songwriter Gavin James even popped up to entertain us!
One lucky winner, Tara Burke, who correctly picked the 23kg suitcase jetted off to Paris for the weekend! Runners up were treated to an FM104 goody bag and return flights to LCY on CityJet.
Really great promotion – entries were over 2,000 across the week – well above average. Loved the OB on Friday too.
It was the perfect way to merge both brands and all went well on the day.