We helped the legendary Dublin department store Arnotts reach new heights


About the Client and Campaign

Arnotts Logo
Arnotts wanted to know what Christmas meant to Dubliners.

We devised and ran a multi platform campaign. It included both video and social, alongside innovative on air promos.

Goals
  • Drive awareness of Arnotts’ Christmas offerings
  • Connect with FM104’s affluent urban listenership

Arnotts On Air Campaign

  1. Arnotts Christmas Campaign FM104 4:17

The Arnotts On Air promotion drastically exceeded our expectations, and also the norm, with almost 11,500 entries over the two week period on FM104’s Strawberry Alarm Clock.

🗓️ Weeks » 2
📻 Promos » 30
🎙️ DJ Mentions » 40
🏆 Winners » 15

Rebecca Says

Rebecca McGrane

“Huge response, people seemed to love the brand and the flexibility of the card made it a mass appeal prize.”

Arnotts Social Campaign

Bressie stood in for Jim-Jim as co-host The Strawberry Alarm Clock in Arnotts to really boost the campaign.

The Social Media element of this campaign was massively successful in terms of reach and entries but also in showing off Arnotts’ warm Christmas atmosphere.

Sasha Says

Sasha Hamrogue

The social campaign with Arnotts and FM104 has been a huge success in terms of engagement, views and reach. The use of creative, short social video throughout the campaign proved to be very effective, especially shooting instore.
Collaborating with the client, we changed the suggested copy for a shorter, less commercial approach. The results are obvious; massive engagement and a big increase in entry levels.

Arnotts Overall Results

🎯 Entries » 11,500
📻 Reach » 1,023,000
👀 Views » 286,000
😍 Engagements » 32,000
Rebecca McGrane

Hi, I’m Account Executive for urbanmedia

✉️ Email Me: rebecca@urbanmedia.ie

☎️ Call Me: +353 1 850 6591

🐵 See more of my recent work