We harnessed healthy living trends to boost Centra’s Live Well campaign


About the Client and Campaign

Centra partnered with the GAA to promote healthy eating, shopping and lifestyle..

We offered the campaign a natural home on our radio brands across Ireland, reaching engaged urban audiences at peak times.

Goals
  • Drive awareness of Centra’s Live Well campaign
  • Create excitement around live events in Waterford and Limerick
  • Deepen understanding of the connection between healthy lifestyles and the Centra brand

Centra Live Well On Air Activity

  1. Limerick's Live95FM Centra Promo Limerick's Live95FM 0:30
  2. Interview: JP Dillon Centra Live Well Limerick's Live95FM 2:21
  3. Sunday Jukebox - Centra Live Well 1 WLR FM 4:40
  4. Sunday Jukebox - Centra Live Well 2 WLR FM 6:41
  5. Sunday Jukebox - Centra Live Well 3 WLR FM 0:20

Centra Live Well Social Campaign

Centra Live Well Facebook Results

📻 Reach » 34,492
😍 Interactions » 812

Centra Live Well Twitter Results

👀 Impressions » 1,881
❤️ Engagements » 137

Centra Live Well Gallery

Ciara O'Connor

Hi, I’m Account Director for urbanmedia

✉️ Email Me: ciara@urbanmedia.ie

☎️ Call Me: +353 1 850 6587

🐵 See more of my recent work