We grabbed life by the rockies to broadcast Coors Light messaging across Dublin
About the Client and Campaign
We set ourselves the goal of attracting 5,000 people to this special event in central Dublin through a winning combination of innovative online and on air activity.
Coors Light Ice Cave On Air Campaign
We partnered with FM104 to give away €10,000.
The Roadhog pulled up in Camden St, Dublin, to give FM104 listeners and passers-by direct knowledge of the upcoming Ice Cave event and the chance to win €10k.
Here’s all the audio we broadcast:
- Coors Light Ice Cave Promotion Mentions on FM104 4:46
- Coors Light Ice Cave Pre-Promotion on FM104 0:50
- Coors Light Ice Cave Ticket Giveaway on FM104 4:43
- Coors Light Ice Cave Final Live on FM104 4:05
Coors Light Ice Cave Online and Social Activity
A generic Coors Light Ice Cave picture informing people of the competition as well as the event at the Ice Cave. Followed by a Facebook competition inviting people to ‘Name the Movie in Ice’.
As well as the Facebook post promoting the €10k giveaway, we switched FM104‘s Facebook cover photo to Coors Light Ice Cave branding.