urbanmedia’s national network came together beautifully to promote Euromillions
About the Client and Campaign
We got onboard and kicked it off with our On Air Personalities imagining what they’d do with their €100 million winnings.
Video, Digital and Online
We hit the streets to produce a unique Share or Steal video…
Across urban Ireland, our stations and On Air Personalities all got involved:
On Air Activity
We ran 28 Pre-Promos across the urbanmedia national radio network.
- 96FM Euromillions 0:24
- Galway Bay Euromillions 0:32
- Live95FM Euromillions 0:24
- LMFM Euromillions 0:29
- This Friday Promo Euromillions 0:32
The lucky winner was interviewed live on LMFM’s Late Lunch Show, on how she would spend her winnings: