urbanmedia’s national network came together beautifully to promote Euromillions

About the Client and Campaign


Euromillions had a special Dream Holiday promo in the pipeline.

We got onboard and kicked it off with our On Air Personalities imagining what they’d do with their €100 million winnings.

Video, Digital and Online

We hit the streets to produce a unique Share or Steal video…

? Reach » 273,152
? Views » 82,605
? Reactions » 5,319

Across urban Ireland, our stations and On Air Personalities all got involved:

On Air Activity

We ran 28 Pre-Promos across the urbanmedia national radio network.

  1. 96FM Euromillions 0:24
  2. Galway Bay Euromillions 0:32
  3. Live95FM Euromillions 0:24
  4. LMFM Euromillions 0:29
  5. This Friday Promo Euromillions 0:32

The lucky winner was interviewed live on LMFM’s Late Lunch Show, on how she would spend her winnings: