FIAT gave us a challenge: make their car giveaway stand out
Nobby from FM104’s Strawberry Alarm Clock is a car geek. He wanted to give one of his lucky listeners a brand new FIAT 500X and we were there to record the moment that Nobby handed lucky Laura the keys.
This video was the culmination of a 2 week campaign run On Air and Online for FIAT by FM104 and Urban Media. It included competition interactivity, social posts and an email campaign.