A major cross station, cross platform partnership with FIAT led to record interest and engagement for FM104.
About the Client and Campaign
We enlisted FM104 personality and self-confessed petrol-head, Nobby, co-host of The Strawberry Alarm Clock.
On Air Activity
Presence in all FM104 daytime shows in pre-promotion, gameplay and post-game play activations was further fueled by substantial engagement across all digital and social assets throughout the partnership.
- FM104 FIAT 500X SUV Ad 0:30
- FM104 - FIAT Post-Promotion 0:41
Online & Digital
All 40k FM104 VIP Club members got the chance to enter directly from their inbox. This led to 3524 online entries – the highest online entry FM104 have ever experienced for a major station promotion .
The promotion continued on FM104’s Facebook page and across other digital assets:
Live On Air and Online Final
Nobby from FM104’s Strawberry Alarm Clock, camera crew in tow, surprised our lucky winner at work in a Facebook live broadcast.
The sight of Laura winning her Fiat 500X live garnered massive amounts of comments and major interest.