We had fun engaging with Griffith College’s potential future graduates!


About the Client and Campaign


The challenge: engage potential students of Griffith College via FM104‘s active, digitally native 18-24 audience.

We created a fun and distracting digital experience, combined with exciting on air content and unmissable on street promotions.

On Air Campaign for Griffith College

We couldn’t have picked a better winner! Listen in as Jim-Jim and Nobby call Jade to tell her the good news. Hilarious!

  1. Hilarious: Jim-Jim and Nobby call the Griffith College Strawberry Alarm Clock Winner 2:42
  2. FM104 On Air Activity for Griffith College 4:07
  3. FM104 Strawberry Alarm Clock Promo for Griffith College 0:29

Digital Activity for Griffith College

Our developers created a fun online game themed around the core messaging for Griffith College

Social Activity for Griffith College

We ran 2 social posts for this campaign. The first was a straight up shoot out for One4All vouchers!

We also pushed our online game with a caption video…

On Street Activity for Griffith College

The FM104 Beetle Bugs went out and about to promote the online game.

Results

📻 On Air Reach » 317,000 adults
😍 Social Reach » 141,162
Ciara O'Connor

Hi, I’m Account Director for urbanmedia

✉️ Email Me: ciara@urbanmedia.ie

☎️ Call Me: +353 1 850 6587

🐵 See more of my recent work