? Broadcast Area: Waterford
? Available Audience: 92,000
? Weekly Reach: 67,000
? Daily Reach: 45,000
? On Air Target Audience: 25-40
? Market Share: 45.2%
? Programming Format: Adult Contemporary / Local news, sports and specialist shows
We are urbanmedia and we’ll bring your brands closer to the people living, listening and consuming in urban Ireland.
The motor industry in Ireland has been badly affected by COVID-19, but as it opens in earnest there are some positives that can help make up for the dramatic losses in new car sales in March and April.
One of the interesting trends in consumer behaviour since the outbreak of COVID-19 has been the impact on traditional adoption curves.
A recent survey conducted by Ipsos MRBI highlighted the significant levels of listening to the radio during the COVID-19 pandemic. Topline results showed 91% of all 15+ adults tuning in over the past week and 96% tuning in over the past 4 weeks.