We had the pleasure of helping boost Daffodil Day 2017 coverage across Ireland

About the Client and Campaign

Daffodil Day is the main annual fundraising drive by the Irish Cancer Society.

Every year, thousands of people come together across Ireland to help the fight against cancer. They do this by selling or buying daffodils, as well as hosting events in their homes, communities and workplaces.

  • Drive awareness of Daffodil Day in Ireland’s urban centres
  • Deepen understanding of Daffodil Day event hosting with online editorial
  • Measure improved coverage with on street live events – Dublin and Cork

On Air Campaign

We ran 33 spots 7am-midnight, March 17th – 24th, 2017

  1. Corks 96FM Cancer Society Volunteer 1:57
  2. Interview with Cancer Society Rep 0:56
  3. Scott Williams on Q102 4:36
  4. Wayne Hilton 96FM Cancer Society 5:58

Spots ran on all Urban Access stations

Minimum of 5 live mentions per station on Daffodil Day, including these interviews:

On Street Campaigns

  • Live broadcast from 6am – 7pm with 3 live mentions every hour on FM104 (Dublin)
  • Live broadcast from 12 – 4pm with 3 live mentions every hour on 96FM (Cork)
  • FM104 Beetle Bugs and 96FM Street Fleet on hand helping out on Irish Cancer Society sellers on site

Online Content

Irish Cancer Society FM104 Homepage Takeover

Homepage Takeover incl. Leaderboard MPU & Skyscraper formats incl. Click through to donate online (Duration: Daffodil Day 2017 – 24 March)

4 pieces of online editorial content

Facebook and other Social Media

We supported all this great content with social media promotions:


From Monday March 26th (one week before Daffodil) until the conclusion of the event, we posted 31 separate pieces of content across our digital ecosystem – websites, Facebook and Twitter.

On Air Campaign

18% Audience Reach | Avg Freq 5.2

Online Campaign

Facebook Reach: 230k | Article Views: 19k

John Says

John McDonagh

It was a pleasure helping the lovely folks at the Irish Cancer Society boost their Daffodil Day 2017 coverage in urban centres across Ireland
We’re already looking forward to working together in 2018!