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The Podcast Generation

So who are the podcast generation and what do we know about them? Sound Affects 2 - Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.

Context and Content

It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.

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