Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing.
Audio branding is on the rise according to SoundOut who are the world leader in testing for sonic / sound branding. Over the last few years brands from various sectors have realised the power of consistent audio branding.
Last week B&A Research and Insights and AAI brought us the latest findings in the Sign of the Times series. The twelfth in the series was presented by Luke Reaper and was a deep dive into behaviours and attitudes of the Irish people.