We created a series of ‘Which Character are you?’ Instagram Filters

About the Client and Campaign

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We had seen a couple of ‘Which _____ are you?’ quiz filters on Instagram and noticed they hadn’t really caught on with Irish media outlets and agencies yet.

We thought we’d try our hand at creating some for FM104, U105 and Cork’s 96fm — The results didn’t disappoint!

Which Friends Character Are You?

The first filter we created was Which Friends Character are you? for FM104‘s Instagram account. It was an instant hit, with tonnes of our followers seeing it and giving it a go.

However, the exposure of the filter skyrocketed when Courtney Cox tried it out! Countney’s post of herself using the filter received international press coverage, resulting in millions of impressions for the filter, and caused her Friends co-star Jennifer Anniston and Hollywood A-lister Brad Pitt to also try out the FM104 filter.

Brad Pitt using which Friends character instagram Filter

Courtney Cox using which Friends character instagram Filter

Jennifer Aniston using which Friends character instagram Filter

The filter proved a hit with Hollywood A-Listers and their followers — Courtney Cox’s post alone was seen by over 9.5 Million Instagram users.

Cosmopoliton Courtney Cox instagram filter screeshot

Courtney Cox instagram filter Good Morning America story

Huffpost Friends instagram filter story screenshot

People magazine screenshot Brad and Jen friends filter story

Just a sample of the international press coverage that the filter generated.

  • 2.4 Million Impressions
  • 413k Captures (Users who used the filter)
  • International press coverage including stories in People, HuffPost, Buzz Feed, Cosmopolitan, Good Morning America and Entertainment Tonight.

Which Derry Girl are you?

This filter was created for U105, and also proved to be extremely popular. It was used by Derry Girls star Nicola Coughlan, and ended up with over 1M impressions on Instagram.

Nicola Coughlan using Which Derry Girl are you instagram filter

  • Over 1M Impressions
  • 203k Captures

Which Young Offender are you?

Our most recent filter, Which Young Offender Are You? was created for Cork’s 96fm. It has been tried out by a number of the cast from the hit show.

Demi Isaac Oviawe using the Which Young Offender are you instagram filter

Jennifer Barry using the Which Young Offender are you instagram filter

PJ Gallagher using the Which Young Offender are you instagram filter

  • 107K Impressions
  • 15K Captures