We created a 24/7 stream of the artists who would have performed in Ireland during Summer 2020!
About the Stream
Due to Covid-19, the summer festival scene for 2020 was cancelled. We missed out on Forever Young, Saltwater, Forbidden Fruit, Independence, Body and Soul, Sea Sessions and Electric Picnic. That’s why we worked with out partner radio brands to create Back Garden Festival, a 24/7 music stream featuring the artists who would have played this summer!
A key feature of BGF was exclusive “virtual music sets” which magically recreated the experience of being at a live show for one of the top artists who we all missed this summer.
Harvey Norman came onboard to sponsor the stream, a perfect partnership considering their extensive range of speakers, headphones and high end audio gear.
Promoting Back Garden Festival
The stream was extensively promoted on air across the eight stations that featured it. The stations also heavily promoted it across their social channels, including featured giveaways of Harvey Norman tech.
Listening to Back Garden Festival
Listeners could tune in to Back Garden Festival through our station websites, apps, and digital radios/smart speakers.
- Overall, the Back Garden Festival campaign across all our stations’ social channels had a reach of 2,180,000.
- Broken down, our reach across Facebook was 963K, Instagram was 841K, and Twitter was 162K.