Pride Vibes is back for 2023 and it’s bigger than ever as it broadcasts live on FM

The Pop Up Radio Station that celebrates the LGBTQIA+ community returns for 2023 with a brilliant lineup of LGBTQIA+ talent. L-R Stefano Pappalardo (GCN), Ryan Reid, Ellen Hudson, Alexander Glover (Zenith Media), Gemma Kavanagh (Core Sponsorship) Thomas Crosse (Pride Vibes Presenter) Brian McCarthy, Grá Ryan (Wireless Ireland/urbanmedia) Emma Dornan (Belong Read more…

The Power of Choice

This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.

Radio is Still King

For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.

Under The Tree

With Christmas just around the corner, we asked our friends in The Studio what to expect this festive season. From early planners to big spenders, we examine the trends of Christmas 2021.

Summer spending takes off

Last month saw a major increase in travel as EU COVID passports were issued. This sharp rise overseas was led by older people in particular. Spending on airlines among Revolut’s 1.5 million Irish customers was up 50% in July when compared to June.

Digital Audio 2021

Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.

Developments in audio advertising

Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021