Our nationwide radio network got together to help prevent family homelessness.


About the Client and Campaign

Ireland’s Great Get Together is the annual partnership between Focus Ireland and Bord Gáis to fight family homelessness.

This year, urbanmedia harnessed the national reach of our radio network to raise awareness of the event.

Goals
  • Drive participation in the Focus Ireland and Bord Gáis event
  • Broaden awareness of Focus Ireland‘s charity mission and values
  • Ultimately, raise funds and widen knowledge amongst our national audiences to help prevent family homelessness

Here’s how Ireland’s Great Get Together sounded

  1. Ireland's Great Get Together Main Promo 0:21
  2. C103 Nick Richards Focus Ireland OB 0:49
  3. Live95FM Focus Ireland Limerick Today Segment 14:56
  4. LMFM Focus Ireland Promo 0:47
  5. Q102 Focus Ireland Promo Martin King 0:40
  6. Q102 Promo Recap 7:05
  7. WLR FM Focus Ireland Promo 0:40
  • 15 x 20sec TAP pre promos per week across UA (running Q102, C103, L95, LMFM, WLR) x 4 weeks
  • 15 x 20sec Live DJ Talk ups PT per week across UA (running Q102, C103, L95, LMFM, WLR) x 4 weeks
  • 15 x 20sec PT UA spots (all stations in urban access ex. GBFM) x 4 weeks

Here’s how Ireland’s Great Get Together looked

On Air personalities from each station engaged their audiences with Facebook videos.

These videos were at the start of the campaign, encouraging people to get involved and sign up to the Focus Ireland event.

Cork’s C103 made Ireland’s Great Get Together the centrepiece of their 20th April outside broadcast, on the afternoonEric Griffin Show in Clonakilty.

Here is their Thank You video after a successful outside broadcast:

LMFM hosted a bake sale fundraiser, raising funds, generating interest and reaching 1000s across their social media network.

Live 95FM had a tea and cake fundraiser on the morning of 20th April, with everyone in the station getting involved.

We also used caption videos to raise awareness of the wider social problem of family homelessness.

Martin King from Q102 held a coffee morning for Ireland’s Great Get Together on O’Connell Street.

Display Ads for Ireland’s Great Get Together

To further cement the campaign, we ran display ads in various formats across our 8 station national network.

Display Ad Performance for Ireland’s Great Get Together

Line Item Ad Server Impressions Ad Server Clicks Ad Server CTR
Billboard 99,355 70 0.07%
MPU 100,005 34 0.03%
Leaderboard 99,361 56 0.06%
Mobile Banner 100,003 328 0.33%
Total 398,724 488 0.12%

Overall Results

😍 350k Social Impressions
👀 31k Social Video Reach
❤️ 400k Display Ad Impressions
Elaine Rockett

Hi, I’m Solutions Specialist for urbanmedia

✉️ Email Me: elaine@urbanmedia.ie

☎️ Call Me: +353 1 850 6587

🐵 See more of my recent work