FM104, Q102, Corks 96fm and WLR deliver particularly strong results in their urban market The radio industry in Ireland continues to drive significant audience levels with the latest IPSOS/ MRBI JNLR survey showing that 91% of 15+ adults are tuning into radio on a weekly basis. The research also confirms Read more…
After a COVID induced break I recently got to return to one of my favourite parts of the world, Fort Myers Beach, FL. Once we’d picked up the rental car at RSW airport job number one was to find a radio station to suit the touring party – two mid Read more…
Today marks the start of #CallThisOut, a new campaign with our stations the Irish Sun. The campaign is born from the shock and pain in our nation after the tragic death of Ashling Murphy.
The last theme to look at from Sound Affects 2 is the Impact of COVID on audio listening behaviour.
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.