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There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
TikTok is known as an incredibly creative platform for users, but brands are increasingly utilizing the social media giant as a way to reach and engage with a larger audience.