Sponsorship Spotlight: WLR FM

Enjoy all-day visibility, trust and local engagement by getting your brand to sponsor the WLR outside broadcast unit. Unlock this potential brand building and awareness opportunity to seize the hearts of the people of Waterford City and County! What the package includes Extensive branding on the unit for a period Read more…

What An Ad: Specsavers

Everyone loves a sing along but if you are like me you probably get the odd lyric wrong, or maybe a few more than that…and it’s normally hilarious. People avoid getting hearing tests as it makes them old but mishearing can be funny.  Specsavers wanted to create a hearing test Read more…

What an Ad: Gillette

I love Gillette’s recent revitalisation of their 1980’s “The Best a Man Can Get” campaign. It has to be one of the best examples of sonic branding as it’s so incredibly memorable. Gillette first introduced its long-time slogan during a commercial first aired at the Super Bowl in 1989.  One Read more…

Spraoi Campaign Success with WLR

The Challenge The Spraoi International Street Arts Festival, one of Ireland’s premier cultural events, was gearing up for its annual three-day celebration in Waterford, Ireland’s Oldest city. As the festival approached its 30th year, the organisers were keen to modernise their approach to donations by introducing a QR code system, Read more…

Station Focus: U105

U105 has been celebrating after recording another increase in the length of time people listen to the Wireless-owned Northern Ireland station. Independent measurement system RAJAR published the quarterly results on August 1. Those showed that the total hours listeners each week has risen by 7% in the core greater Belfast Read more…

What An Ad: Just Eat

Jennifer Kelly’s favourite ad is a popular, clever, celebrity-filled ad with an irresistibly catchy tagline….. When the team asked me to write about my favourite piece of content that I loved, Just Eat was the first thing that came to my mind! As a lover of a good- takeaway at Read more…