FM104, Q102, Corks 96fm and WLR deliver particularly strong results in their urban market
The radio industry in Ireland continues to drive significant audience levels with the latest IPSOS/ MRBI JNLR survey showing that 91% of 15+ adults are tuning into radio on a weekly basis.
The research also confirms further audience growth for urbanmedia across its Irish radio stations, located in the 7 key urban centres in Ireland. The group now delivers a weekly audience of 974,000 and also increased national market share of 14.7%. There was also significant growth in the key 25-44 demographic with national market prime time market share increasing to 14.6%.
In Dublin both FM104 and Q102 have shown market share growth with the combined offering now commanding a 12% prime time market share. In Cork the combined Cork’s 96fm and C103 offering grew to a 39% PT share. Waterford’s WLR increased their share of the market to 39.9% while Live 95 in Limerick (25%), Galway Bay FM in Galway (27.6%) and LMFM (34.8%) all delivered strong PT share results in their respective markets.
Commenting on the results, Brian McCarthy, Group Commercial and Operations Director of Wireless Ireland, owner of urbanmedia said
“ Our product continues to go from strength to strength and we’re delighted to see our radio stations deliver more audience, particularly in the key 25-44 demo. Today’s results will mean that our clients’ campaigns will be even more effective, reaching and engaging an even larger audience across those key urban centres where the majority of Ireland’s commerce takes place.
Audio in Ireland is an exciting place to be at the moment and our FM stations growth, along with growth in our digital audio offerings like Premier League Live and our Podcast Division means we see a very bright future creating even more great solutions for our clients.”
Source – JNLR/Ipsos 2023-1 ( Apr’22 to Mar’23)
