news
The Impact of COVID on Audio Listening Habits
The last theme to look at from Sound Affects 2 is the Impact of COVID on audio listening behaviour.
news
The Podcast Generation
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
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Context and Content
It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.
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Trust is Critical
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.
news
The Power of Choice
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
news
Radio is Still King
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
news
Under The Tree
With Christmas just around the corner, we asked our friends in The Studio what to expect this festive season. From early planners to big spenders, we examine the trends of Christmas 2021.
Events
Sound Affects 2: Audio Revival Research
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
news
Christmas Comes Early
As Christmas selection boxes appear on supermarket aisles across the country, it’s time to look at the holiday season and see what trends are likely to impact Black Friday and Christmas shopping.
JNLR
Radio & The Audio Market 2021
The latest research for JNLR shows radio listening remains in a really healthy position in 2021.
Launch
Instagram’s Big Shake-Up
Facebook is rolling out some big changes to their other flagship app — we look at what’s in store, and how the company may plan to monetise the updates.
Events
Sound Affects 2: Audio Revival
Urbanmedia’s Sound Affects event returns on September 30th, with Sound Affects 2: Audio Revival.
news
Keep Calm and Carry On Advertising
When financial pressures hit, advertising spend is often the first budget to be cut. The COVID-19 pandemic has been no different, with numerous marketers pulling advertising and cutting spends.
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The Fan Factor
A look back on stats from the previous season shows that fans, not flash signings, might be the key to Premier League Success.
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Advertising in a Greener World
There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
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Digital Audio 2021
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
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TikTok’s Time Has Come
TikTok is known as an incredibly creative platform for users, but brands are increasingly utilizing the social media giant as a way to reach and engage with a larger audience.
news
Sign of the times: Examining the behaviours and attitudes of the Irish people
Last week B&A Research and Insights and AAI brought us the latest findings in the Sign of the Times series. The twelfth in the series was presented by Luke Reaper and was a deep dive into behaviours and attitudes of the Irish people.
news
Giving For Living – 2021 Radiothon Success for Cork’s 96FM
Over the course of our blog series we have brought many great examples of the effectiveness of radio. This week we’re delighted to bring you one that is close to our heart and one that has made a significant impact on the people of Cork over the last decade.
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How are we spending our money? Insights from Revolut
Revolut have released new data findings on Irish spending for April. They found that spending dropped by 3% when compared to March but there was a surge in spending on activities outside the home.
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Insights Into The New Consumer Journey
At this week’s AdWeek event Kantar released some interesting data on European consumers’ core motivations since COVID.
news
Digital Listening 2021 Update
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
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Change of Scene – How digital product placement could give old school movies a modern twist
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
news
Football Matters – Fans Matter
This week we’re examining the European Super League controversy, and it’s coverage on talkSPORT Ireland.