With the news this week that the whole country is moving to Level 5 for six weeks, an already under pressure economy is bracing itself for another COVID lockdown shock.
Over the past ten years, the podcast industry has gone from something a core niche audience engages with, to becoming a staple on many organisations' media plans for 2021 and beyond.
Over the last week Ad Week 2020 has been hitting our homes and offices with virtual events bringing us marketing, media, technology, and creative industry insights to drive change and hopefully, aid recovery after such a dramatic few months. Datasine published an interesting piece of research looking at the pressure points facing marketers.
Unruly have just released some really interesting research on how campaigns with Black Lives Matter messaging has been received. They looked at 4 ads in the US market for Nike, P&G, McDonalds and the NFL.
It seems like a lifetime since lockdown began, and we wanted to look at how audio consumption has changed over this period. Audio played a major part of our lives pre-COVID with the drive time listeners, the public transport podcaster and the pavement pounder looking to stay informed or for a bit of escapism on the way to and from work.
This week the HSE launched its latest technology tool to help manage the COVID-19 outbreak, the COVID Tracker App.
The motor industry in Ireland has been badly affected by COVID-19, but as it opens in earnest there are some positives that can help make up for the dramatic losses in new car sales in March and April.
One of the interesting trends in consumer behaviour since the outbreak of COVID-19 has been the impact on traditional adoption curves.
A recent survey conducted by Ipsos MRBI highlighted the significant levels of listening to the radio during the COVID-19 pandemic. Topline results showed 91% of all 15+ adults tuning in over the past week and 96% tuning in over the past 4 weeks.
What are people looking forward to after we get back to normality in the coming months? Recent Kantar research highlights consumers desires and these can provide insights into brand messaging as we return to the "new" normal.
Why is radio so strong in the midst of this pandemic? We've seen massive increases year on year on our digital stream listening hours up by +61%. Engagement on our websites has also grown significantly with total website pageviews up by 168%. Below are some of the reasons why people are tuning in to radio.