Categoryonline

This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.

Our friends at the EGTA in Brussels have compiled 13 reasons why radio advertising boosts business. It's mobile, multiplatform and you can listen to it anywhere at any time.

Saturday, February 13th, was the 10th anniversary of World Radio Day and celebrated more than 110 years of radio. At a global level radio remains the most widely consumed medium.

The key ingredients for a great Super Bowl Sunday are as simple - football, food, half time entertainment and ads. Here are some the ads that we think added to the entertainment on the night.

With last week's bulletin reporting significant economic growth from Q2 of this year, this week we wanted to look at the role radio can play in helping brands ensure they get their share of revenue from the increase in consumer demand.

Between January and March it is predicted there will be a fall in domestic demand but as restrictions ease in Q2 and the vaccine is rolled out the recovery will begin.

Whilst we’re all acutely aware of the impact of the pandemic on our social lives, the economy and the health of the nation, there are many other affected areas which have not garnered quite so much attention. One area largely overlooked has been gender equality.

Graham Norton kicked off his new radio show on Virgin Radio last weekend. The veteran entertainers show runs Saturday and Sundays from 9.30 am to 12.30pm each week.

Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018. 

Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018. 

It’s no surprise the pandemic has changed shopping habits in Ireland across the last ten months. But it’s interesting to note it’s not just a move to online from bricks and mortar retail, it's also a change of where people are purchasing online.

Since we’ve brought exclusive access to Premier League games live to the Irish market through our sister station talkSPORT, the largest sports station in the world, we have seen some really impressive stats.

For the first time ever online spending has overtaken physical spending according to new data gathered from Revolut. Since the start of November online sales now account for 51% of total consumer spend.

Some believe audio is seeing a second renaissance in terms of the resurgence and revitalisation of the media, with digital streaming taking off and an increased trend in time spent with podcasts.

One positive from 2020 is we are seeing the emergence of more ‘conscious brands’. A conscious brand is one that is aware of its surroundings and isn’t afraid to take a position on key social and political issues.

With the news this week that the whole country is moving to Level 5 for six weeks, an already under pressure economy is bracing itself for another COVID lockdown shock.

Over the past ten years, the podcast industry has gone from something a core niche audience engages with, to becoming a staple on many organisations' media plans for 2021 and beyond.

Over the last week Ad Week 2020 has been hitting our homes and offices with virtual events bringing us marketing, media, technology, and creative industry insights to drive change and hopefully, aid recovery after such a dramatic few months. Datasine published an interesting piece of research looking at the pressure points facing marketers.

Unruly have just released some really interesting research on how campaigns with Black Lives Matter messaging has been received. They looked at 4 ads in the US market for Nike, P&G, McDonalds and the NFL.