Why is radio so strong in the midst of this pandemic? We’ve seen massive increases year on year on our digital stream listening hours up by +61%. Engagement on our websites has also grown significantly with total website pageviews up by 168%. Below are some of the reasons why people are tuning in to radio.
Dentsu Aegis Network (DAN) and Urban Media launched their collaborative research project, Sound Affects. The aim of the project was to understand how people in Ireland are listening to audio content today, in a world where choice is almost unlimited, from podcasts and streamed music to terrestrial and digital radio.