It’s no surprise the pandemic has changed shopping habits in Ireland across the last ten months. But it’s interesting to note it’s not just a move to online from bricks and mortar retail, it’s also a change of where people are purchasing online.

 

Revolut confirmed that spending on Irish websites was up 135% on last year and overall online spending on Black Friday increased by 81% when compared with 2019. This year we saw a massive push towards shopping local with 39% of online shopping going towards Irish websites according to Revolut. This is up 11% on last year. The remaining 61% of online spend went towards international shopping.

 

On average people are spending €63.18 on Irish websites and €90.37 on international sites so there’s still more room for improvement when it comes to buying Irish.

 

Lifestyle Sports and Suzanne Jackson owner of SoSu have reportedly topped the Irish Black Friday sales this year. Smyths, another Irish based retailer benefited from the Black Friday sales while international websites such as Amazon, ASOS and Nike also saw a surge in spending last weekend.

 

 

Not surprisingly given the pandemic and many shops closed, in store spending has seen a drop with physical transactions down 29% on last year.

 

After the financial crash of 2008 Irish consumers did levitate towards “support local” and “buy Irish” and it seems to be the case again in 2020 that this message is hitting home for a lot of people as we try and support the local businesses that really need our help.

 

 

 If you would like a more in-depth analysis of these points or we can help with your advertising needs please contact us at hello@urbanmedia.ie.

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Source : Revolut
 

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