Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
Even in the midst of a global pandemic, globally climate change has remained one of the top three things consumers feel at risk from over the next five years according to a 2020 study by the Foresight Factory.
This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.
The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing.
Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018.