After a COVID induced break I recently got to return to one of my favourite parts of the world, Fort Myers Beach, FL. Once we’d picked up the rental car at RSW airport job number one was to find a radio station to suit the touring party – two mid Read more…
It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
The latest research for JNLR shows radio listening remains in a really healthy position in 2021.
A look back on stats from the previous season shows that fans, not flash signings, might be the key to Premier League Success.
There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
This week IAB Europe held their “Digital Audio Day”mini conference. It was very much a growth story with worldwide growth in both consumption and spend despite the obvious difficulties around COVID.
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing.
Audio branding is on the rise according to SoundOut who are the world leader in testing for sonic / sound branding. Over the last few years brands from various sectors have realised the power of consistent audio branding.
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
This week we’re examining the European Super League controversy, and it’s coverage on talkSPORT Ireland.
At a recent Radiocentre UK event Lucas Bergmans, the Brand Director of Cazoo, spoke about how radio helped Cazoo during this pandemic.
Even in the midst of a global pandemic, globally climate change has remained one of the top three things consumers feel at risk from over the next five years according to a 2020 study by the Foresight Factory.
This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.
Our friends at the EGTA in Brussels have compiled 13 reasons why radio advertising boosts business. It’s mobile, multiplatform and you can listen to it anywhere at any time.
Saturday, February 13th, was the 10th anniversary of World Radio Day and celebrated more than 110 years of radio. At a global level radio remains the most widely consumed medium.
The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing.
The key ingredients for a great Super Bowl Sunday are as simple – football, food, half time entertainment and ads. Here are some the ads that we think added to the entertainment on the night.