Developments in audio advertising

Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021

Digital Listening 2021 Update

Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.

Working from home new listening habits

This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.

COVID-19 and Gender Equality

Whilst we’re all acutely aware of the impact of the pandemic on our social lives, the economy and the health of the nation, there are many other affected areas which have not garnered quite so much attention. One area largely overlooked has been gender equality.