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Digital Audio 2021

Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.

By urbanmedia, ago
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Developments in audio advertising

Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021

By urbanmedia, ago
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Podcasts Moving to the Mainstream

Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing. 

By urbanmedia, ago
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The power of audio branding

Audio branding is on the rise according to SoundOut who are the world leader in testing for sonic / sound branding. Over the last few years brands from various sectors have realised the power of consistent audio branding. 

By urbanmedia, ago
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Digital Listening 2021 Update

Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.

By urbanmedia, ago
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Working from home new listening habits

This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.

By urbanmedia, ago
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World Radio Day 2021

Saturday, February 13th, was the 10th anniversary of World Radio Day and celebrated more than 110 years of radio. At a global level radio remains the most widely consumed medium.

By urbanmedia, ago