The biggest social media trend of 2021 is loud and clear: Audio. The medium has exploded in just a matter of months with apps like Clubhouse attracting a reported 10 million users.
Even in the midst of a global pandemic, globally climate change has remained one of the top three things consumers feel at risk from over the next five years according to a 2020 study by the Foresight Factory.
This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.
The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing.
Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018.
It’s no surprise the pandemic has changed shopping habits in Ireland across the last ten months. But it’s interesting to note it’s not just a move to online from bricks and mortar retail, it's also a change of where people are purchasing online.
Since we’ve brought exclusive access to Premier League games live to the Irish market through our sister station talkSPORT, the largest sports station in the world, we have seen some really impressive stats.
For the first time ever online spending has overtaken physical spending according to new data gathered from Revolut. Since the start of November online sales now account for 51% of total consumer spend.
Some believe audio is seeing a second renaissance in terms of the resurgence and revitalisation of the media, with digital streaming taking off and an increased trend in time spent with podcasts.
The Conscious Brand – The emergence of brands unafraid to take a position on social and political issues
One positive from 2020 is we are seeing the emergence of more ‘conscious brands’. A conscious brand is one that is aware of its surroundings and isn’t afraid to take a position on key social and political issues.
With the news this week that the whole country is moving to Level 5 for six weeks, an already under pressure economy is bracing itself for another COVID lockdown shock.
Over the past ten years, the podcast industry has gone from something a core niche audience engages with, to becoming a staple on many organisations' media plans for 2021 and beyond.
Over the last week Ad Week 2020 has been hitting our homes and offices with virtual events bringing us marketing, media, technology, and creative industry insights to drive change and hopefully, aid recovery after such a dramatic few months. Datasine published an interesting piece of research looking at the pressure points facing marketers.
Unruly have just released some really interesting research on how campaigns with Black Lives Matter messaging has been received. They looked at 4 ads in the US market for Nike, P&G, McDonalds and the NFL.