The motor industry in Ireland has been badly affected by COVID-19, but as it opens in earnest there are some positives that can help make up for the dramatic losses in new car sales in March and April.
One of the interesting trends in consumer behaviour since the outbreak of COVID-19 has been the impact on traditional adoption curves.
A recent survey conducted by Ipsos MRBI highlighted the significant levels of listening to the radio during the COVID-19 pandemic. Topline results showed 91% of all 15+ adults tuning in over the past week and 96% tuning in over the past 4 weeks.
What are people looking forward to after we get back to normality in the coming months? Recent Kantar research highlights consumers desires and these can provide insights into brand messaging as we return to the “new” normal.
Why is radio so strong in the midst of this pandemic? We’ve seen massive increases year on year on our digital stream listening hours up by +61%. Engagement on our websites has also grown significantly with total website pageviews up by 168%. Below are some of the reasons why people are tuning in to radio.
Dentsu Aegis Network (DAN) and Urban Media launched their collaborative research project, Sound Affects. The aim of the project was to understand how people in Ireland are listening to audio content today, in a world where choice is almost unlimited, from podcasts and streamed music to terrestrial and digital radio.