The key ingredients for a great Super Bowl Sunday are as simple – football, food, half time entertainment and ads.
With renewed hope in America after a change of presidency, somewhat tempered by the continuing challenge of COVID, this year more than ever the Super Bowl provided an opportunity for brands to hit the right note during the showpiece.
The action on the pitch featured the master Tom Brady taking on the up and coming star Patrick Mahones. Brady wrote himself further into the history books by winning a first Super Bowl title with the Tampa Bay Buccaneers and a seventh overall in a dominant performance against the defending champions The Kansas City Chiefs.
The Weeknd performed, depending on where you read it, the worst or best half time show in Super Bowl history, entertaining 7.5k front line workers who were invited to attend by the NFL. Social media was awash with pictures of ribs and burgers (and the odd bowl of cereal) in the battle for the best late night snack but what we want to know is who won the battle of the advertisers?
Here are some the ads that we think added to the entertainment on the night:
It was hard not to love this Super Bowl commercial, which served as an ode to neighbourhoods everywhere and benefited from some nice nostalgia, featuring singing Sesame Street characters and Daveed Diggs. A real feel good family commercial with a local feel.
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