The biggest social media trend of 2021 is loud and clear: Audio. The medium has exploded in just a matter of months with apps like Clubhouse attracting a reported 10 million users.
The app, which hosts millions of conversations across its platform daily, is still in an elusive invite only phase but has captured an audience despite its lack of traditional social media staples — it’s free of video, images, links and… comments! Part live podcast, part panel, part networking events, the app is using audio to explore topics across the board from identity to tech. Since January Clubhouse has drawn in some big players like Elon Musk, Oprah Winfrey, Mark Zuckerberg and more.
Speaking of Zuckerberg, the Facebook leader has followed suit and is reportedly developing audio features for both the Facebook and the Instagram platforms. Social Media Today reports that the audio only rooms would allow users to have live conversations that anyone can tap into, following the Clubhouse model. Facebook Groups is an area in which the audio feature may become hugely popular allowing these already existing, highly active communities to continue and develop their conversations.
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