news
The Power of Choice
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
news
Radio is Still King
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
Events
Sound Affects 2: Audio Revival Research
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
JNLR
Radio & The Audio Market 2021
The latest research for JNLR shows radio listening remains in a really healthy position in 2021.
Events
Sound Affects 2: Audio Revival
Urbanmedia’s Sound Affects event returns on September 30th, with Sound Affects 2: Audio Revival.
news
Keep Calm and Carry On Advertising
When financial pressures hit, advertising spend is often the first budget to be cut. The COVID-19 pandemic has been no different, with numerous marketers pulling advertising and cutting spends.
news
The Fan Factor
A look back on stats from the previous season shows that fans, not flash signings, might be the key to Premier League Success.
news
Advertising in a Greener World
There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
news
Digital Audio 2021
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
news
Digital Audio Landscape In Ireland
This week IAB Europe held their “Digital Audio Day”mini conference. It was very much a growth story with worldwide growth in both consumption and spend despite the obvious difficulties around COVID.
news
Developments in audio advertising
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
news
Strike A Chord – The power of Music in Advertising
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
news
Podcasts Moving to the Mainstream
Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing.
news
The power of audio branding
Audio branding is on the rise according to SoundOut who are the world leader in testing for sonic / sound branding. Over the last few years brands from various sectors have realised the power of consistent audio branding.
news
Sign of the times: Examining the behaviours and attitudes of the Irish people
Last week B&A Research and Insights and AAI brought us the latest findings in the Sign of the Times series. The twelfth in the series was presented by Luke Reaper and was a deep dive into behaviours and attitudes of the Irish people.
news
Giving For Living – 2021 Radiothon Success for Cork’s 96FM
Over the course of our blog series we have brought many great examples of the effectiveness of radio. This week we’re delighted to bring you one that is close to our heart and one that has made a significant impact on the people of Cork over the last decade.
news
How are we spending our money? Insights from Revolut
Revolut have released new data findings on Irish spending for April. They found that spending dropped by 3% when compared to March but there was a surge in spending on activities outside the home.
news
Insights Into The New Consumer Journey
At this week’s AdWeek event Kantar released some interesting data on European consumers’ core motivations since COVID.
news
Digital Listening 2021 Update
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
news
Change of Scene – How digital product placement could give old school movies a modern twist
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
news
Football Matters – Fans Matter
This week we’re examining the European Super League controversy, and it’s coverage on talkSPORT Ireland.
news
How radio helped Cazoo adapt during a pandemic
At a recent Radiocentre UK event Lucas Bergmans, the Brand Director of Cazoo, spoke about how radio helped Cazoo during this pandemic.
JNLR
Radio remains a firm favourite with Irish Audiences
The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing.
