Today marks the start of #CallThisOut, a new campaign with our stations the Irish Sun. The campaign is born from the shock and pain in our nation after the tragic death of Ashling Murphy.
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
Last week B&A Research and Insights and AAI brought us the latest findings in the Sign of the Times series. The twelfth in the series was presented by Luke Reaper and was a deep dive into behaviours and attitudes of the Irish people.
Over the course of our blog series we have brought many great examples of the effectiveness of radio. This week we’re delighted to bring you one that is close to our heart and one that has made a significant impact on the people of Cork over the last decade.
Revolut have released new data findings on Irish spending for April. They found that spending dropped by 3% when compared to March but there was a surge in spending on activities outside the home.