Over the course of our blog series we have brought many great examples of the effectiveness of radio. This week we’re delighted to bring you one that is close to our heart and one that has made a significant impact on the people of Cork over the last decade.
Revolut have released new data findings on Irish spending for April. They found that spending dropped by 3% when compared to March but there was a surge in spending on activities outside the home.
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
The biggest social media trend of 2021 is loud and clear: Audio. The medium has exploded in just a matter of months with apps like Clubhouse attracting a reported 10 million users.
Even in the midst of a global pandemic, globally climate change has remained one of the top three things consumers feel at risk from over the next five years according to a 2020 study by the Foresight Factory.
This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.
The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing.
Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018.
It’s no surprise the pandemic has changed shopping habits in Ireland across the last ten months. But it’s interesting to note it’s not just a move to online from bricks and mortar retail, it’s also a change of where people are purchasing online.
Since we’ve brought exclusive access to Premier League games live to the Irish market through our sister station talkSPORT, the largest sports station in the world, we have seen some really impressive stats.
For the first time ever online spending has overtaken physical spending according to new data gathered from Revolut. Since the start of November online sales now account for 51% of total consumer spend.